Despite its long history, the online version of this title was neglected and looked even more out of sync as the print side underwent a redesign. To get it up to speed while minimizing dev and editorial resources needed, most of the existing content and basic functionality stayed the same. The UI got a fresh look based on the new print style. The header was redesigned to include links to time-limited special content and site architecture was also cleaned up.
This is the homepage showing a fixed header that collapsed into shorter rows after scrolling down, keeping channel links accessible on longer pages.
This page was a key screen that other tertiary pages were based on, like recipe, video and slideshow.
At the start of the redesign, I reviewed the existing site (design, content inventory) and new branding materials provided by the print team. Several sketches were evaluated by our team before narrowing down to a single direction.
One of the highlights of this project was having a fair amount of time to do visual QA with the dev team. With some detailed specs and review notes, they did a fantastic job translating the design on the front end.
